As this magazine is a college lifestyle magazine it covers many aspects of college life in that any student may be interested in in order to improve their college experience; therefore I think that this magazine is targeted for both a male and female audience. The cover has many straplines and tags presented in colours which stand out on the page which is effective in making the potential customer read the parts of the cover which may persuade them the most into buying the magazine.
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The main focus point is a very important selling point to the magazine, if the person on the cover is well known in the college environment than college students are more likely to be drawn to that cover. The cover is presented with a variety of phrases in different fonts this adds another dimension to the cover that makes it more aesthetically pleasing.
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